Tips to Start in The Orange Economy
For those who
are starting or want to promote an enterprise within the world of creative
business, we suggest betting on this commercial modality that has become a the trend in the Colombian market.
The
Inter-American Development Bank (IDB) describes the orange economy as: “the set
of activities that in a chained way allow ideas to be transformed into cultural
goods and services, whose value is determined by their property content”. In
addition, the color orange is associated with it because it is linked to culture,
creativity and identity.
In Colombia, the
Ministry of Culture leads strategies that promote the creation of projects
linked to the Orange Economy, through the National Council of Orange Economy, a pioneering initiative in Latin America and the Caribbean for talented
entrepreneurs.
Do business with your talent?
If you are an
entrepreneur linked to the world of music, acting, design, photography or
another particular talent, you have a lot of potentials to invest in that talent
and turn it into a business.
Get
partners
You can look for
programs or foundations that promote these types of projects. You can also
partner with people who can help you solve the commercial and financial
challenges of your business.
Protect
your intellectual property
In the field of
Creative Economy, it is important to protect your resources. Remember that the
value of your goods and services depends on your intellectual property.
Innovate
in the business model
A business model
is a tool with which you can define how you are going to earn money.
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