Tips to Start in The Orange Economy

 

For those who are starting or want to promote an enterprise within the world of creative business, we suggest betting on this commercial modality that has become a the trend in the Colombian market.

The Inter-American Development Bank (IDB) describes the orange economy as: “the set of activities that in a chained way allow ideas to be transformed into cultural goods and services, whose value is determined by their property content”. In addition, the color orange is associated with it because it is linked to culture, creativity and identity.

In Colombia, the Ministry of Culture leads strategies that promote the creation of projects linked to the Orange Economy, through the National Council of Orange Economy, a pioneering initiative in Latin America and the Caribbean for talented entrepreneurs.

 

Do business with your talent?

If you are an entrepreneur linked to the world of music, acting, design, photography or another particular talent, you have a lot of potentials to invest in that talent and turn it into a business.

Get partners

You can look for programs or foundations that promote these types of projects. You can also partner with people who can help you solve the commercial and financial challenges of your business.

Protect your intellectual property

In the field of Creative Economy, it is important to protect your resources. Remember that the value of your goods and services depends on your intellectual property.

Innovate in the business model

A business model is a tool with which you can define how you are going to earn money.

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